Infiniti Scores with Sponsorship of Surprise TV
Hit
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Infiniti's China
sales grew 54% to 17,108 vehicles last year, and the company said it saw a
noticeable uptick in sales during the airing of 'Dad, Where Are We Going' It
sold 3300 JX SUVs last year, with sales of the model tripling during the five
months the show aired versus figures from the previous seven months, according
to Infiniti.
英菲尼迪借赞助热播节目提振在华销量
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英菲尼迪去年在华汽车销量激增54%，至17108辆。该公司称，在《爸爸去哪儿》节目播出期间，汽车销量明显上升。英菲尼迪表示，去年JX运动型多用途车的销量为3300辆，在《爸爸去哪儿》播出的前五个月该车型的销量较此前七个月的总销量增加了两倍。